Your analytics can report a healthy number of form submissions in a period when not one of them reached a human. Both readings are correct. Only one of them is the thing you were counting on.
The developer stops answering. That is usually how it starts. Most owners think of a website as one thing they either own or do not. It is five, and they can be held by five different people.
You paused the campaign in January. It was going to be for a few weeks, and the landing page had converted all autumn. Then nothing came in. Not fewer leads. Nothing.
I asked Google Search Console one question four different ways and got four different answers. None of them were wrong. Here is what each tool actually counts, and which one to open for which decision.
