How much does email marketing cost in Kansas City?
Email campaigns are part of the plans on the pricing page, and a seasonal series on its own is quoted after I read your list and your last three sends. The platform charges by list size, so the first job is usually taking dead addresses off it, which lowers that bill before mine starts.
How often should a small business send?
When there is an offer with a date, and not otherwise. For most Kansas City businesses that is two or three seasonal series a year, each three sends, plus the welcome email that goes out on its own. A month with no offer is a month with no email. If there is something worth saying and no date on it, that is an article, and the content marketing page is where it goes.
What is a good open rate?
About a quarter of a list of past customers opens, and on the two records on this page the offer and the newsletter opened almost identically. Opens did not tell them apart. Clicks did, and replies did. I report opens because the platform does, and I decide on clicks and replies.
Can we email a list we bought, or our old customer list?
Your old customer list, yes, after one short re-introduction email and a cull of the addresses that bounce or never open. A bought list, no. The addresses did not ask to hear from you, the platform will suspend the account when they report it, and the two spam complaints on this page came from people who had actually done business with the shop.
Do you write it and send it, or do we?
I build the template, write the offer and the subject lines with you, load and clean the list, schedule the send and read the report. You approve every send from a test email before it goes, the way the dealer's owner did every winter, and you answer the replies, because the customer is asking you.
