Search engine optimization (SEO) refers to the process of increasing the visibility and ranking of a website or a web page in a web search engine's unpaid search results. In other words, the process of improving your website's ranking on search engines like Google. Unpaid search results are commonly referred to as "organic" search results. Generally, the higher a web page ranks on the search results page and the more often it appears in the search results list, the more visitors it will receive.
One of the most important elements of SEO involves the target keywords. A good Keyword research strategy allows you to discover what your potential customer is searching for before realizing they need your product or service.
SEO Strategy
A solid SEO strategy is essential in helping you achieve your business goals. Unsure of how your website is performing in Google search results? Our approach assesses your business model, target audience, and business objectives to help you build out your digital marketing goals.
Activity Reports
Our reporting methods integrate Google Analytics, Google Search Console, Google My Business, and Bing Webmaster Tools. We will provide detailed reports of your website SEO performance metrics. We also offer a summary of the search engine activity related to your website, your online traffic, top-ranking keywords, and content creation efforts.
SEO Services
Content Strategy
Content marketing strategy Involves an ongoing approach focusing on translating business objectives into user intent used to produce high-quality content. It requires planning, should always be measured, and it should translate into substantial results over time.
Website Ranking Improvement
Focuses on (but not limited to) user experience, creating relevant, valuable, and informative content with a focus on long-tail keywords, increasing your speed, image optimization, off-page SEO, and optimizing for mobile as well as voice search.
On-Page SEO
On-Page SEO as to do with all factors on your website that you can control and refine. The goal is to improve your web page’s position in the search results pages for user queries. Examples include enhancing page headings, titles, and meta descriptions.
Keyword Research
A fundamental SEO task involving the identification of popular and relevant words and phrases. The main goal is to figure out search intent and translate your products and services into queries people enter search engines.
Monthly SEO Reporting
An SEO Report provides a recap of your website’s performance in search engines. It should include an overview of completed SEO Tasks & Monthly, quarterly, or yearly organic search traffic comparisons, conversions, keyword rankings, SEO competitor analysis, and a technical SEO Audit.
SEO Competitor Analysis
An SEO Competitor Analysis exams the websites and online activity of the competitors within your target market. This process allows you to gauge your standing compared to there’s in the market. It also allows you to identify opportunities that yield the highest ROI & how to grow your traffic.
Contact us to learn more about how we can help grow your online presence!
