Organic traffic/organic search is one of the most important sources of website traffic for any business looking to make its mark online. It's also one of the most difficult to influence because you can't simply pay your way to the top of the organic search results. The organic search results are based on what the search engine thinks is the most relevant and authoritative answer to a searcher's query. To earn organic traffic, your website must be visible in the organic search results for relevant queries. In other words, your website must be ranking for keywords that your target audience is searching for.
Several factors influence organic search ranking. They include the quality of your website, the quality of your content, and the overall popularity of your site. While there's no surefire way to guarantee a #1 organic ranking, you can do several things to improve your chances of ranking well in organic search.