Startup & Concept – The web designer will review what works with the existing website, what doesn’t work, what the client wants to keep and what the client wants to change. This is an opportunity for the web designer to understand the client’s vision for the new website.
Design & Layout – Through a thorough analysis of the existing website, the web designer can gather technical information about its key performance indicators, determine where customers are most frequently lost on the site, and compile effective keywords and search engine optimization (SEO) to boost its online visibility. Oftentimes, a business website won’t need a complete overhaul, but will need to be adjusted using conversion rate optimization.
Development Phase – At this stage, all parties are hopefully on the same page, and the rebuild can begin to take shape. The following critical elements should be taking place during this stage:
- Template and Content Management System (CMS) Installation
- Noindexing the Test Site
- Building the Home Page and Interior Pages
- Migrating Existing Content to New Website
- Optimizing for Mobile
Testing and Beta Phase – The nuts and bolts of the new website have been created, and it’s time to test it out. This phase should include code and browser testing as well as ensuring that the newly-developed site is able to handle video, images, and text.
Launch Phase – Once the new website passes all of the web designer’s various tests, it’s ready to launch. The web designer will disable the website’s maintenance mode and test the website’s performance by using keywords to verify its ranking on search engines. If the website has been designed properly, it will be much easier for potential customers to find on search engines when they type in the keywords that match the services your business provides.