Startup & Concept – The web designer will review what works with the existing website, what doesn't work, what the client wants to keep, and what the client wants to change. This stage provides an opportunity for the web designer to understand the client's vision for the new website.
Design & Layout – Through a thorough analysis of the existing website, the web designer can gather technical information about its key performance indicators. By determining where customers are most frequently lost on the site, compile effective keywords, and search engine optimization (SEO) to boost its online visibility. Often, a business website won't need a complete overhaul but will need to be adjusted using conversion rate optimization.
Development Phase – At this stage, it's time to test out the new website's nuts and bolts. This phase should include code and browser testing and ensure that the newly-developed site can handle video, images, and text.
- Template and Content Management System (CMS) Installation
- Noindexing the Test Site
- Building the Home Page and Interior Pages
- Migrating Existing Content to New Website
- Optimizing for Mobile
Testing and Beta Phase – The nuts and bolts of the new website have been created, and it’s time to test it out. This phase should include code and browser testing as well as ensuring that the newly-developed site is able to handle video, images, and text.
Launch Phase – Once the new website passes all of the web designer's various tests, it's ready to launch. The web designer will disable the website's maintenance mode and test its performance by using keywords to verify its ranking on search engines. Suppose the web developer designed the website adequately designed. In that case, it will be much easier for potential customers to find on search engines when they type in the keywords that match the services your business provides.