Issues to Consider when Creating an eCommerce Website
There are many types of eCommerce websites, i.e., Business-to-Business (B2B), music portals, auction websites, and financial management websites. This discussion will be limited to eCommerce retail selling for simplicity. Here are the primary issues and design elements to consider as you create your eCommerce website:
1. Visual Appearance
As any website owner knows, visuals are essential. They can make or break a website and are significant for eCommerce sites. According to research by 3M, memory improves by 400% with visual aids, and all humans process visual information 60,000 times faster than text alone.
The conversion optimization platform Justuno notes that the most crucial factor in the purchasing decisions of 93% of online consumers is (drum roll, please) visual appearance! For eCommerce websites, visuals relate to every graphic design element featured on your websites, including a color scheme that compliments your products and high-quality product photos.
So, what makes an excellent visual appearance? Bright colors, white space, and design inspiration are crucial elements. Of course, every website is different, so finding the right design features is critical. But if you keep these things in mind, you're sure to create a visually appealing website that will convert visitors into customers.
All eCommerce platforms come with a price. Whether a flat monthly fee, you must consider all costs in your business model. At the very least, think about the transaction fees, the maximum number of products you can sell, loyalty programs, gift cards, and the ability to create free shipping.
3. Ease of Use
Strongly consider how you’re going to manage your eCommerce business. The website interface needs to work smoothly if your eCommerce platform's goal is to sell products to consumers. A practical, meaningful, and valuable user experience is one of the most critical conversion factors from the home page to the checkout page. Focus your efforts on creating an enjoyable online shopping experience
4. Payment Gateway
A good payment gateway with standard features like guest or customer login, a straightforward checkout process, and dynamic payment options such as using PayPal, a credit card, or a bank account is critical to a successful eCommerce website
Security is an essential part of eCommerce. If your website accepts credit cards, you should have an SSL certificate (HTTPS://) on your checkout page. To help build trust with your customers, install the SSL throughout your site and BEFORE you start developing the website to prevent mixed content issues
Hosting must be fast and reliable. Note that except for Magento, most open-source platforms usually require self-hosting. The alternative eCommerce platforms that come at a monthly cost are usually SaaS-based (Software-as-Service) and provide their hosting
Before diving into website design, product categories, and online presence, do your homework: research eCommerce platforms. By understanding the features and functionality of each platform, business owners can create an engaging and interactive online presence for their product categories. Utilize support teams and user communities to ask questions and get started on the right foot.
Before signing up for a platform, precisely understand the terms of service and what your business requires. This level of due diligence will pay off in the long run by preventing headaches, frustration, and lost time. So take a deep breath, power through some additional research, and set your business up for success.
When launching an eCommerce site, there's a lot to consider. First and foremost among those considerations should be the platform you choose to power your online store. There are many great options, but not all will be equally well-suited to your particular product categories or business needs.
That's why it's essential to do your homework before committing to a platform. Reach out to support teams, user communities, and business owners who have already established an online presence. Ask them questions about the features and functionality that your business requires. And be sure to carefully consider all the SEO features each platform offers. Only then will you be able to choose the best option for your eCommerce website design project.