Spring Hill KS, 66083
You were told to budget three thousand a month. Six weeks in, your cost per click has gone up, your lead count is flat, and nobody can tell you why.
The usual answer is that the ads need optimising. Sometimes the real answer is simpler and nobody checked it: there was never three thousand dollars of demand where you are.
Most calculators divide your budget by your cost per click and stop. This one also checks whether the demand to spend it actually exists where you are.
What the budget buys
| If supply were unlimited | What your area can deliver | |
|---|---|---|
| Ad spend | ||
| Clicks | ||
| Leads | ||
| Sales | ||
| Cost per lead | ||
| Cost per sale | ||
| Revenue | ||
| ROAS | ||
| Net profit after ad spend |
Can your area absorb it?
| Searches your keywords can match | |
| Impressions you can realistically buy | |
| Click ceiling per month | |
| Spend ceiling per month |
How much room you have before it stops paying
Break-even cost per click
Break-even lead rate
Break-even close rate
Headroom on your CPC
What this calculator does that the others do not
We read six Google Ads budget calculators end to end before building this one. Every one of them answers the same question: how much should you spend. Not one of them asks whether the money can be spent where you are.
That is the question this calculator answers first.
The number nobody else asks you for
Type your monthly searches into the box above and watch the ceiling appear.
A market with a thousand searches a month supports roughly twenty seven clicks, or about a hundred and thirty seven dollars. Put three thousand dollars against it and two thousand eight hundred and sixty three of it has nowhere to go. Past the ceiling, more budget does not buy more clicks. It raises what you pay for the same ones.
We have told clients to spend less. This is why.
Where your room actually is
Three numbers on this page are scale free, which means they do not change no matter what you spend: the most you can pay per click and still break even, the worst your landing page can convert and still break even, and the worst your sales follow up can close and still break even.
If today's cost per click is well under the break even figure, you have room to bid harder. If it is above, no budget fixes that.
What we assume, in the open
Three assumptions sit behind the ceiling, and they are printed at the bottom of the calculator rather than buried: how much of your area's search volume your keywords can match, the practical limit on impression share, and your click through rate. Change any of them and the ceiling moves.
None of the six calculators we read shows you its assumptions.
One question before you spend another dollar
Is your ceiling above or below your budget?
If it is above, your problem is the campaign. If it is below, your problem is the map, and no amount of optimisation fixes a market that is smaller than the money pointed at it.
Request a free site analysis and we will tell you what your tracking is actually recording.